Accompanying Hermès’ 2026 annual theme, “L’appel du large” romantic hues have emerged as a key trend—highlighted by the latest Spring/Summer 2026 color, “Guimauve.”
This soft, marshmallow-like pastel pink, delicately infused with a hint of purple, creates a shade that feels both sweet and irresistibly airy. “Guimauve” captivates with its subtle translucence and playful elegance.

“Guimauve” joins the lineup as a distinctive shade, setting itself apart from the wide spectrum of Hermès pinks.

Compared to classic shades like Rose Sakura and Rose Confetti, Guimauve stands out with its pink-lilac tone.

Like delicate sugar crystals softly capturing light and air, “Guimauve” brings a gentle, airy touch—refresh your style with this heart-fluttering spring shade!