The newest color for the 2025 SS, “Rouge radieux” Picotin Lock, was introduced with the annual theme for Hermès 2025, “Le dessin sous toutes ses coutures”!
A clear, unclouded red, meaning “radiant” in French, is the newest addition to the Hermès Red collection, which boasts a wide range of variations.

The newest color for Spring/Summer 2025, “Rouge radieux,” is a vibrant, positive color balance with a strong presence.

Compared to the similarly colored “Vermillon”, the tone of “Rouge radieux” is slightly lighter.
Compared to the dark red “Rouge H,” the color of “Rouge radieux” is lighter and clearer.

The red color is also more vivid and powerful than the pinkish colors “Rose texas” and “Rose mexico”.