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Expanding the Hermes specialized boutiques to Tokyo and Singapore by Maison L’ecrin group.
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  3. Smitten by its distinctively chic robe-inspired design — Hermès' latest bag accessory, the “Rodeo charm ‘Robeo’,” is turning heads!

The new Rodeo Charm model “Robeo” makes its debut, sporting a charming horse blanket over its iconic silhouette!
Discover the irresistibly cute and cheerful charm of Robeo, dressed in a uniquely stylish robe.

Left: Hermes Rodeo charm Robeo Coeur PM Black/Craie/Etoupe grey Agneau/Swift leather
Right: Hermes Rodeo charm Robeo Rock PM Black Agneau/Swift leather Gold hardware

Dress up

Unique interchangeable horse blanket

Robeo charm horse outfits can be swapped between different Robeo bodies! Mix and match to suit your mood or style—dress up your favorite charm with a new look every day.

The vibe of Robeo can shift completely depending on how you mix and match its robes.

Model

Robeo Rock PM

Sparkling studs
add a rock-inspired edge

Robeo Rock stands out with bold, edgy studs. Two types of decorative rivets are rhythmically placed, creating a look that's both glamorous and rock-inspired.
Complete the style with matching hardware for an even more polished, statement-making finish.

View “Robeo Rock”

Feature

A classic 1930s biker style fused with modernity【Birkin Rock】

Robeo Coeur PM

A little heart that tickles your fancy
Paired with a charming, colorful robe design.

Robeo Coeur features a delightful horse blanket accented with a sweet heart motif.
The contrasting trim and heart detail highlight the charm’s refined craftsmanship.

View “Robeo Coeur”

Robeo 24 PM

The number "24" stands as
a meaningful accent, capturing Hermès

distinctive spirit. Referencing 24 Rue du Faubourg Saint-Honoré, the address of the Maison's first boutique,
it carries a story rich in heritage—one that reflects Hermès'pride, history, and sense of playful elegance.

View “Robeo 24”

Movie

CHECK out the reel video on Instagram!

View Rodeo charm “Robeo”

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